In today’s world advertising has adopted a multitude of platforms and techniques in order to reach consumers. Time and time again it has been proven that by being available to your consumer in a variety of ways and experiences, helps to ultimately drive business back into your company. This technique is known as cross media marketing.
Cross Media Marketing
Cross media marketing is the ability to advertise or handle a campaign that is presented across different mediums. For example, if you were to divide your advertising campaign so that you sent out a mail piece that would direct people to a website or personalized URL. Which in turn asked them to fill out a form that resulted in the customer being sent a gift or entered into a contest and then was completed by following up with an email, you would be accessing your customer in 5 different ways all through a streamlined process that delivers the same message.
Benefits
The benefit of cross media marketing is that it generates more for your initial investment in terms of the response rate. When you reach out to a consumer in multiple different avenues, you inevitably increase your chances of a response.
If you are using a personalized URL that asks the consumer to fill out a form, it acts as a landing page that will also capture more information about them. For example, when you ask a customer a few questions about their preference and overall taste, you can use that information to curtail your subsequent ads to their liking. That way they are even more likely to respond and engage with your company since you now understand how to garner their attention. Moreover, this benefits the customer because they now know you are listening to their opinions and preferences.
Cross media marketing helps to increase your overall ROI by not only reaching your customer through multiple platforms simultaneously, but also by collecting data that will prove to be effective in your long term relationship with them. This building of familiarity is a proven tool that keeps customers coming back time and time again.
How We Optimize Your Cross Media Marketing Experience
In order to help your business properly interact with your clients, we sit down with you to determine what your overall goal is with a particular cross media marketing campaign. We help to determine who your target audience is, what their interests are, and divide the campaign into either a segmented or all-in-one campaign.
So whether your campaign aims to increase sales or generate new ones, by using Brooks Litho you will surely be on the right track to reaching out to your customers.
If you have questions about the benefits of cross media marketing, we’re here to help. For more information, contact us online or call (631) 789-4500 today!